How to Choose the Right Color for Custom Candle Jars

custom candle

When it comes to creating custom candles, one of the most important design elements to consider is the color of the candle jar. The color of the container sets the tone for the entire candle, impacting its visual appeal and the ambiance it creates when lit. Choosing the right color for your custom candle jars can be a fun and creative process that adds an extra touch of personality and style to your products. In this blog post, we will explore some key factors to consider when selecting the perfect color for your custom candle jars.

Consider the Candle’s Purpose

Before deciding on a color, it’s important to consider the purpose and theme of your candles. Are you creating candles for relaxation and stress relief, or perhaps for a special occasion like weddings or birthdays? Understanding the intention behind your candles will help guide your color choices. For example, soothing colors like pastels or cool blues may be ideal for relaxation candles, while vibrant and celebratory colors like gold or bright red may work well for festive occasions.

Reflect Your Custom Brand and Style

If you have an existing brand or a specific aesthetic you want to maintain, it’s essential to choose candle jar colors that align with your brand identity. Your candles should be an extension of your overall brand image and style. Consider your target audience, your brand’s values, and the emotions you want to evoke. For a minimalist and modern brand, neutral colors like white, black, or earthy tones can be a great choice, while a bold and vibrant brand may opt for vibrant jewel tones or playful combinations.

Complement the Candle’s Fragrance

Another crucial aspect to keep in mind is the fragrance of your candles. Different scents evoke various emotions and moods. For instance, if you have floral-scented candles, soft and delicate hues like pastel pinks or light greens can enhance the overall experience. For earthy or woody fragrances, consider earth tones or warm colors like amber or brown. Complementing the scent with the right color can create a harmonious and immersive atmosphere for your customers.

Custom Candle

Consider Seasonal and Trending Colors

Staying current with seasonal or trending colors can help your custom candle jars stand out and appeal to a broader audience. Pay attention to color trends in interior design, fashion, and home decor industries. For example, pastel shades are often associated with spring, while rich jewel tones may be popular during the winter holiday season. By incorporating trending colors into your candle jar choices, you can create a visually striking product that catches the eye of potential customers.

Test and Experiment

When choosing colors for your custom candle jars, it’s crucial to experiment and test different options. Create prototypes with various color combinations and observe how they look both when unlit and when the candles are lit. Lighting conditions can affect how colors appear, so it’s essential to consider both scenarios. Additionally, gather feedback from trusted friends, family, or potential customers to gauge their preferences and impressions. This iterative process will help you refine your choices and ensure you’re selecting the most visually appealing colors.


Choosing the right color for custom candle jars is a creative and exciting part of the candle-making process. By considering the purpose of your candles, reflecting your brand identity, complementing fragrances, following color trends, and testing different options, you can create stunning candles that captivate your customers. Remember, colors have the power to evoke emotions and set the ambiance, so choose wisely to create an extraordinary candle experience.

JAFE Decorating offers custom candle jars and we will work with you to help design your packaging that will set you up for success. Our Research & Development team can help guide you to choosing the right color and technique finish to support your brand story. Use our contact form to begin the sampling process.